Gold 365: The Next Big Thing in IPL

The Concept of Gold 365 Explained

When it comes to the Indian Premier League (IPL), it’s not just about the players and the teams. There’s a whole business side to it, with franchise owners, sponsors, and brand endorsements. And amidst all this, there’s a new buzzword that’s making its way into the IPL world – Gold 365.

So, what exactly is Gold 365? In simple terms, it’s a sponsorship model that allows companies to have a year-round association with their favorite IPL teams. Instead of just sponsoring the team during the tournament, Gold 365 gives companies the opportunity to be associated with the team throughout the year, 365 days.

How Does It Work?

In the traditional sponsorship model of IPL, companies would associate themselves with a team only during the tournament. But with Gold 365, this association can now be extended throughout the year. It works as a retainer model, where the company pays a fixed amount to the team for a year-long association.

So, what do the companies get in return for this retainer? They get to have their brand logo on the team’s jersey, promotional material, stadium banners, and digital media platforms. This means that even when the tournament is not going on, the brand’s visibility is still there through the team’s various activities and promotions.

The Benefits of Gold 365

One of the main benefits of Gold 365 is the year-long visibility and association with the team. This gives the brand a much wider reach and exposure, as compared to just sponsoring the team during the tournament. It also helps in building a strong brand identity and creates a lasting impression among the loyal fan base of the team.

Apart from visibility, Gold 365 also offers the sponsors the opportunity to come up with innovative and creative campaigns throughout the year. This can help in creating a stronger connection with the fans and can lead to higher brand loyalty and engagement. It’s a win-win situation for both the sponsor and the team, as it not only benefits the brand but also adds to the revenue of the team.

Gold .365 – The Numbers Behind It

While Gold 365 may seem like a new concept, it has been gaining popularity among IPL teams in recent years. In fact, according to a report by the Brand Equity Agency Reckoner, the top eight IPL teams have earned a total of Rs. 340 crore through sponsorship deals in the year 2019. And out of this, Rs. 55 crore was generated through Gold 365 deals.

Surprisingly, despite being a relatively new concept, Gold 365 has already surpassed traditional sponsorship deals in terms of revenue generation for some teams. For example, in the year 2019, Mumbai Indians earned Rs. 20 crore through their Gold 365 deal, which was more than what they earned through their title sponsor.

The Upcoming IPL Season – Gold 365 Predictions

With the Indian Premier League’s 2020 season around the corner, all eyes are on which teams will opt for Gold 365 deals and what will be the numbers behind it. One of the most anticipated predictions is about Rohit Sharma’s IPL 2023 price. The Indian cricket team’s vice-captain has been leading Mumbai Indians since 2011, and has brought immense success to the team, with four IPL titles to their name.

With his consistent performance and dynamic leadership skills, Rohit Sharma has become a valuable asset for Mumbai Indians. And this is precisely why the team management is willing to invest big numbers to secure his services in the future. Considering his current IPL 2020 salary of INR 15 crore, it wouldn’t be surprising if Rohit Sharma’s IPL 2023 price goes up to INR 20 or even 25 crore, making him one of the highest-paid players in the league.

IPL 2019 Schedule – The Perfect Platform for Gold 365 Deals

Another interesting aspect to look out for in the upcoming season is the teams’ schedules and how it can influence Gold 365 deals. In the 2019 IPL season, Chennai Super Kings had a home-heavy schedule, with seven out of their first eight matches being played at their home ground. This not only gave them the advantage of playing in front of their loyal home crowd but also increased the exposure of their Gold 365 sponsors in those home matches.

This year, with the IPL being played in the UAE due to the COVID-19 situation, the schedules may vary for all teams. But it will still be a crucial factor in deciding which teams will have the upper hand with their Gold 365 deals.

The Future of Gold 365 in IPL

A year-round association with their favorite IPL teams is what every company dreams of, and Gold 365 offers them exactly that. With the success and popularity of this model in the past few years, it’s safe to say that Gold 365 is here to stay in the world of IPL. And with new innovations and deals being introduced every year, it will be interesting to see how this sponsorship model evolves and shapes the future of the Indian Premier League.

For now, all eyes are on the upcoming IPL season, and how Gold 365 will play a crucial role in the success of the teams and their sponsors. One thing is for sure – Gold 365 is not just another buzzword, but a game-changer in the ever-evolving world of IPL.